Project: Acordia Precious Stones & Diamond Website Redesign
Objective: To redesign the existing Acordia website to showcase the company's diversified interests and exceptional diamonds, while improving the overall user experience, engagement, and sales.
Key message: Acordia is a leading multinational company in the diamond industry, providing rare and exceptional diamonds and unique high-end jewelry to customers around the world.
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High-end and luxury consumers interested in purchasing rare and exceptional diamonds
Jewelry enthusiasts looking for unique and custom designed diamond jewelry
Industry professionals seeking high-quality rough and polished diamonds for manufacturing purposes
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A visually appealing and user-friendly interface
High-quality images and videos of Acordia’s exceptional diamonds and unique jewelry pieces
Detailed information about the company's diversified interests, manufacturing facilities, and leadership in the diamond industry
A comparison feature to enable customers to make informed purchase decisions
A blog section to provide customers with information about diamonds, jewelry trends, and industry news
Responsive design for seamless access across devices
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Wireframes and mockups for the new design
Responsive design for seamless access across devices
User testing and feedback for design improvements
Final design files and assets for development and implementation.
Timeline: The project timeline was twelve weeks, with a milestone to review progress after the first six weeks.