Typeface design
Project By: Muneeb Ahmed - 2nd year
Course: Typography & Layout
Bachelor in Visual Communication design
For their final project in the Typography & Layout Course, students were tasked with creating their own typeface. This assignment was designed to integrate and apply all the knowledge they had gathered throughout the course. It provided a practical opportunity for students to utilize their skills in type design, reflecting their understanding of the fundamental principles of typography they had learned. This project not only tested their technical abilities but also encouraged them to explore creative solutions in typeface design.
Students designed a typeface from scratch based on the design repository they had collected, which included photographs of typography from around the city, among other sources. This project also introduced them to the basics of layout design for publication and print mediums.
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Students will first and foremost be asked to take a trip and experience all the typography that exists around the city and their immediate surroundings. Their task is to photograph everything that they find intriguing and build a type/design repository for themselves.
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Students will be asked to start sifting through their collected data and dividing their visual library based on themes/visual language, typeface etc. Their task after this will be to extract visual elements that they find intriguing and develop a typeface based on what they find intriguing.
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On the basis of the characteristics every student has the freedom to choose one theme they like and keeping in mind the traits and anatomy they are required to develop a typeface. There are a number of choices needed early on. Will it be a serif or sans-serif typeface? Will it be based on a writing implement or be more geometric? etc
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The final phase of the assignment will be using material to shape the letterform and the reflect the detail of anatomy of the final typeface they have created. Along with this a final typeface poster showing all its letters has to be presented. Students will be asked to collate their research /photography/ ideation & final typeface creation in the form of a booklet which details their entire creative process for this project.
