My Work Log
INTRODUCTION
"My Work Log" is a thoughtfully designed productivity tool tailored for professionals who struggle to keep their tasks, meetings, and projects organized. The product's core goal is to help users streamline their daily workflow while eliminating the distractions and inefficiencies often found in traditional planners.
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Premium black foil cover
Size: 6x8.6 inches
Total 272 pages
125 gms premium thick, off white paper
High quality back document holder pocket
2 colour ribbon bookmarks
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Product design & photography
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Mytype.store was born in 2021, with the aim of transforming everyday objects into aesthetic, empowered and functional elevated designs. Our products are a burst of passion, an explosion of expression.
Objective
The primary objective was to design a work log that balances functionality and aesthetics, offering a clean and intuitive layout to help users stay organized, meet deadlines, and maintain focus throughout their day.
TARGET AUDIENCE
Professionals who rely on planners to organize daily and project-related tasks.
Individuals seeking minimalistic, premium stationery products.
Gift buyers looking for a thoughtful and high-quality item.
Discovery Phase
IDENTIFYING THE PROBLEM
Most planners available in the market are either overly complex, packed with unnecessary features, or lack quality design and durability. Users often find these planners counterproductive, leaving them unmotivated to stick to their schedules. Key pain points identified include:
Cluttered layouts with excessive pre-filled content.
Subpar materials that degrade with regular use.
Lack of dedicated sections for project planning.
Market Research
To understand the competitive landscape and identify gaps, an in-depth analysis was conducted.
Purchased and reviewed 10+ leading planner products.
Mapped out their strengths and weaknesses.
Benchmarked against feedback from productivity experts and designers.
This phase revealed a clear opportunity: a minimalist, durable, and versatile planner designed with user experience at its core.
Feature Prioritization
Based on user feedback, the following features were prioritized:
Daily Task Management: Clear sections for prioritizing tasks and setting daily goals.
Project Planning: Dedicated pages for tracking progress on individual projects.
Premium Build: Durable materials to withstand daily use.
Enhanced Usability: Ribbon bookmarks, back pockets, and a lay-flat binding.
Research and Insights
A survey was conducted with 50 target users, including managers, freelancers, and entrepreneurs. Key insights included:
85% wanted a clutter-free layout.
78% prioritized durability and portability.
60% expressed the need for project planning spaces in addition to daily task organization.
Prototyping
DESIGN ITERATIONS
Version I: Focused on the basic layout, featuring spaces for daily tasks, notes, and meetings. Received feedback highlighting the need for better segmentation of tasks and projects.
Version II: Introduced separate sections for project planning. Users appreciated the improvement but noted a need for better paper quality and additional features.
Version III: Finalized design based on feedback, addressing all major user concerns.
USER TESTING
Each prototype was tested by 10 participants over two weeks. Usability testing provided crucial insights into how users interacted with the planner daily, allowing for iterative refinements.
Design and Development
The final version of "My Work Log" includes:
Daily Pages: 100 spreads (200 pages) for scheduling tasks and taking notes.
Project Planner: 40 pages dedicated to tracking up to 10 projects in detail.
Additional Features: Space for reflection, goals, and key takeaways.
Material Selection
Cover: Black foil-stamped for a sleek and professional look.
Paper: 125 gsm thick off-white pages to ensure a smooth writing experience.
Extras: Two ribbon bookmarks and a back document holder for added convenience.
Product Sections
Project planner section - Work Log v.III
Daily tasks sections - Work Log v.III
Packaging Design
To enhance the unboxing experience and protect the product during transit:
The packaging features a minimalist design, echoing the planner's branding.
The box is designed with 1-inch spacing on all sides to safeguard the planner from damage.
Dual-purpose packaging doubles as a premium gift wrap.
Production & Testing
Partnered with a reliable stationery manufacturer to ensure top-quality production. Every detail, from paper thickness to binding, was monitored to maintain consistency with the design vision.
Quality Assurance
Each batch underwent strict testing, including:
Durability Tests: Ensuring the planner withstands daily use without fraying or tearing.
Functionality Tests: Verifying smooth page-turning and lay-flat binding.
Launch and Marketing
Professional product photography was done to highlight the planner's key features, showcasing its elegant design and usability. These visuals were optimized for social media and e-commerce platforms.
Marketing Campaign
A targeted digital campaign was launched to reach professionals and productivity enthusiasts, including:
Social Media Ads: Highlighting features like premium materials and project planning capabilities.
Influencer Collaborations: Partnered with productivity coaches and content creators to generate authentic reviews.
Website Launch: Created a dedicated landing page with an engaging product story and user testimonials.
